by Comité de Marketing | Sep 7, 2021 | Business Strategy and Evolution, ViewPoints
For business decisions, mass vaccination, which highlighted the country among few around the world, and renewed global optimism are not enough to offset the growing perception of local sociopolitical risks, now exacerbated by the results of the recent elections....
by Comité de Marketing | Sep 7, 2021 | Operational Excellence, ViewPoints
Formula 1 is one of the most recognized competitions in the world, where only the best car manufacturers can compete. They have high budgets for ongoing innovations and improvements. Every day, each team aims to be better than the day before, looking to optimize...
by Comité de Marketing | Aug 8, 2021 | Business Strategy and Evolution, ViewPoints
Note: In this publication, we analyze strategic alternatives to what was stated in the opinion letter sent by Sebastián Rojas to the Diario Financiero on February 5th regarding the attempt by local investors to replicate what happened with GameStop. Robin Hood in the...
by Comité de Marketing | Aug 8, 2021 | Business Strategy and Evolution, ViewPoints
“The ability to learn faster than your competition is perhaps the only sustainable competitive advantage” – Arie de Geus In 1951, Arie de Geus began working in the planning department of the then Royal Dutch Shell Corporation. From his early days at the firm,...
by Comité de Marketing | Jul 28, 2021 | Digital Transformation, ViewPoints
Tools such as “Big Data,” “Artificial Intelligence,” and “Machine Learning” resonate as fundamental parts of the transformation businesses are undergoing with technology. However, these are not an end in themselves; rather, they are tools to achieve a goal. Their...
