by Comité de Marketing | Jul 26, 2024 | Business Strategy and Evolution, Business Sustainability, Operational Excellence, Organizational Transformation, ViewPoints
In the mid-2000s, the consumer goods company Heinz faced stagnation in its market share and return on assets. To overcome this challenge, the company decided to initiate an improvement process in Europe based on S&OP. Heinz had a presence in more than 150...
by Comité de Marketing | Jul 2, 2024 | Business Strategy and Evolution, Business Sustainability, Operational Excellence, Organizational Transformation, ViewPoints
In the late 1980s, the proliferation of new products, the specialization of factories, and the growing competition in the consumer goods sector, especially with the emergence of major retailers such as Costco, Walmart, Walgreens, and Sears, made interdepartmental...
by Comité de Marketing | May 24, 2024 | Business Strategy and Evolution, Business Sustainability, CEO Training, Digital Transformation, Operational Excellence, ViewPoints
Two years ago, as a team, we decided to embark on our first epic experience where we chose to run “El Cruce,” a 100km race in Patagonia, Argentina. A year later, we were running Ultra Paine in Patagonia, Chile, and this year we are embarking again on the...
by Comité de Marketing | Apr 8, 2024 | Business Strategy and Evolution, Business Sustainability, Digital Transformation, Operational Excellence, Organizational Transformation, ViewPoints
The experience we had as a team running “El Cruce” in Argentine Patagonia is a great example of the power of epic events to motivate an organization. Coming out of the pandemic, our organization was strained and fragile: with no in-person interaction for a...
by Comité de Marketing | Feb 16, 2024 | Business Strategy and Evolution, Business Sustainability, ViewPoints
While economists and analysts make Herculean efforts to forecast economic changes, history has shown that these exercises are prone to significant errors. Economic models, though advanced, often fail to anticipate the magnitude, duration, or even the onset of a...
